Best Website Design for Small Business & Best Practices 2023


In 2023 succeed in today’s digital world, small businesses must have an eye-catching website with compelling copy.

A well-designed website can attract potential customers, build credibility, and increase conversions.

However, small business owners often need help creating standout websites representing their brands.

This article will overview the best practices for small business website design in 2023, offering practical tips and examples to help small business owners succeed online.

1. Choose a Reader-friendly Font

One of the fundamental aspects of web design is selecting a font that enhances readability and understanding.

When choosing a font for your small business website, it is crucial to align it with your brand’s look and feel.
For instance, if you own a high-end fashion boutique, a chic and elegant font like Chanel’s Couture font would be appropriate.

Remember that your chosen font should be easily readable across different devices and screen sizes.

2. Stick to a Limited Color Scheme

Color plays a significant role in brand recognition and creating a cohesive visual identity.

As a small business owner, maintaining consistency in your color scheme across all marketing materials, including your website, is essential.

Limiting your palette to complementary colors will create a visually pleasing and professional look.

Take inspiration from Cadbury’s purple landing page, which effectively uses its signature color to make a memorable impact.

Cadbury's purple landing page,

3. Use High-quality Photos

Since customers can’t physically interact with your products or services online, high-quality images are crucial to capture their attention and convey the value of what you offer.

Invest in professional product photography or use stock photos that align with your brand.

Tesla’s website is an excellent example of using captivating product images to showcase its sleek and innovative electric cars.

Tesla's website is an excellent example of using captivating product images to showcase

4. Optimize for Mobile

Mobile optimization is becoming increasingly significant as more and more people browse the web on their mobile devices.
Ensure your website is responsive and adapts seamlessly to different screen sizes.

Incorporate large clickable buttons, use responsive templates, and provide scrollable content to create a user-friendly experience.

Partake Foods‘ website is an excellent example of a small business with a mobile-friendly design that delivers a seamless browsing experience.

5. Make Your Call to Action Stand Out

Every small business website should have a clear and compelling call to action (CTA) to guide visitors towards their desired actions, such as purchasing or signing up for a newsletter.

Your CTA should stand out visually and be positioned strategically on your website.

Playbook, a productivity app, effectively highlights its “Create Playbook free” button, prompting users to take the next step in their journey.

6. Use Plenty of White Space

White space, or space, is a valuable design element that allows for visual breaks and directs the reader’s attention.

Avoid overcrowding your landing pages with excessive text or images.

Apple’s website is a prime example of using white space to highlight product photos and create an elegant, minimalist design.

7. Keep Your Site Navigation Easy

Easy navigation is crucial to retain visitors and ensure they quickly find the information they’re looking for.

Use a simple and intuitive navigation style in the website header, making it easy for users to explore different sections of your website.

Avoriaz ski resort’s website is an excellent example of an intuitive menu and immersive images that entice visitors to explore further.

8. Avoid Clutter

Hick’s law states that the more choices you present to someone, the longer it takes them to decide. To facilitate visitors’ decision-making process, simplify your web pages and avoid clutter. A clutter-free design helps users focus on what’s essential and increases the chances of conversion.

Shopify’s minimalistic approach with a single email entry field on its landing page is an excellent example of reducing clutter.

9. Include Compelling Headers

In order to skim and find information quickly on your website, you need persuasive headers.

Use headings to convey the products and services your business offers concisely and engagingly.

Adobe Creative Cloud’s website effectively uses headings to highlight their different offers and plans, making it easy for visitors to understand their options.

10. Establish a Visual Hierarchy

A well-designed website must organize design elements to guide users’ attention and facilitate information delivery.

Place images, text, and other elements strategically to create a visual hierarchy that guides viewers’ focus.

Hyer Aviation’s website showcases a clear visual hierarchy by highlighting key features and calls to action (CTAs), ensuring visitors get all the critical information.

11. Include Testimonials

Testimonials are decisive social proofs that can build trust and increase conversions.

Incorporate customer testimonials on your website to showcase the positive experiences of others who have used your products or services.
Studies have shown that testimonials significantly impact consumer behavior.

Salesforce’s customer success stories page is an excellent example of leveraging testimonials to build trust and credibility.

12. Create a Custom User Experience (UX)

Personalized experiences can engage and retain customers.

Consider implementing behavior-based recommendations, targeted offers, and geo-targeting to deliver a custom user experience.

Amazon excels with personalized messages and product recommendations based on the user’s browsing and purchase history.

13. Test CTA Placement for Maximum Clicks

To optimize your CTA placement, you need to run A/B tests.

Experiment with different positions, colors, and wording to determine which variation generates the highest number of clicks and conversions.

Unbounce, a landing page optimization platform, saw a significant conversion increase by testing various CTA placements.

14. Design With Accessibility in Mind

It’s essential to ensure your website is accessible to individuals with disabilities.
Consider contrasting colors, navigability, alt text for images, and video captions to make your website inclusive to all users.

Patagonia’s accessible home page design incorporates contrasting colors and video captions, making its content accessible to a broader audience.

15. Run A/B Tests Involving Target Customers

Conducting A/B tests involving your target customers can provide valuable insights and help you make data-driven decisions.

By testing different design elements, layouts, or content variations, you can optimize your website for better performance.


In conclusion, creating an effective website for your small business requires careful consideration of design principles and best practices.

You can build a visually appealing, user-friendly, and conversion-focused website by implementing the tips and techniques discussed in this article.
Combine these design techniques with research and testing to ensure optimal results.

If you’re a beginner, website builders can be a helpful option to simplify the process of building and launching your website.
Start implementing these practices today to create a high-converting online presence for your small business.

Frequently Asked Questions – Website Design for Small Business

What is website design for small businesses?

Website design for small business refers to creating and developing a website specifically tailored to meet the needs and goals of a small business. It involves crafting a visually appealing, user-friendly, and functional website to promote their products or services online.

How important is small business website design?

Small business website design is crucial in today’s digital age. A well-designed website can effectively showcase your products or services, establish credibility, attract potential customers, and generate leads. It creates a professional online presence and helps your business stand out.

Should I use a website builder or hire a professional web designer for a small business?

Choosing between a website builder or hiring a professional web designer depends on your specific needs and budget. Website builders are user-friendly and cost-effective options for creating an essential website. However, hiring a professional website designer or design agency would be better if you require a customized, unique design with advanced features.

What are the best practices for small business website design?

Some best practices for small business website design include:
– Keeping the design clean, organized, and easy to navigate
– Ensuring mobile responsiveness for optimal viewing on different devices
– Optimizing the website for search engines by incorporating relevant keywords
– Creating a compelling and concise landing page
– Providing clear calls-to-action to guide visitors to desired actions
– Prioritizing user experience by focusing on fast loading times and intuitive interfaces
– Incorporating high-quality images and engaging content
– Implementing security measures to protect user data

How can a small business optimize its website for search engines?

To optimize a small business website for search engines, you can:
– Conduct keyword research and incorporate relevant keywords throughout the website
– Create unique and valuable content that aligns with your target audience’s search intent
– Ensure proper meta tags and descriptions for each web page
– Optimize page titles, headings, and image alt tags
– Improve website loading speed
– Build high-quality backlinks from reputable websites
– Regularly update and maintain the website’s content

Is it necessary for a small business website to be responsive?

In today’s digital age, a small business website must be responsive. With the increasing use of smartphones and tablets, people are accessing the internet from various devices and screens. A responsive website adapts and adjusts its layout and design based on the screen size and resolution of the device used. This ensures that visitors have a consistent and optimal experience, regardless of whether they are accessing the site from a desktop computer, a smartphone, or a tablet. A responsive website also helps improve usability and navigation, eliminating the need for users to constantly zoom in and out or scroll horizontally to view content. Moreover, search engines like Google prioritize responsive websites in their search results, meaning that having a responsive website can enhance a small business’s online visibility and attract more potential customers. Therefore, investing in a responsive website is essential for the success and growth of a small business in today’s digital world. 

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